Hello
About Me
Hey, I’m the founder of True. the Label, proudly based in Melbourne, VIC 3000 🇦🇺. I launched this brand in 2025 with one goal: to create top-tier men’s fashion that blends style, comfort, and quality—without compromise. We pride ourselves on customer satisfaction and quality, we have manufacturers in the United States and Australia, ensuring we can ship to anyone, anywhere!
As an Aussie with a huge passion for men’s style, every piece is designed to make you feel confident, comfortable, and seen. I’m all about premium fits, clean cuts, and exceptional customer service—no BS, just real fashion that speaks for itself.
My Story
My Story
True. the Label was born in Melbourne, Victoria, in 2025, from a deep love of men’s fashion and a desire to shake up the everyday wardrobe. As an Aussie guy who’s always cared about style, quality, and comfort, I found myself frustrated with clothes that either looked great but felt average—or felt great but lacked edge. So, I created my own lane.
True. the Label is about more than just clothing. It’s about confidence, individuality, and authenticity. Every piece is carefully crafted to offer premium quality, effortless style, and that perfect everyday fit. Whether you're dressing up or keeping it casual, my goal is to help you feel true to yourself—always.
This brand is my passion, and I’m proud to share it with you. Thanks for being part of the journey.
— Daniel the founder of True. the Label
Contact us
Please contact us for any questions you may have!
Melbourne, Victoria, Fitzroy, 3000