Hi, I’m Daniel, the creator behind True. the Label. I’m 31 and based in Warrnambool, Victoria, where my love for design, clothing, and quality craftsmanship first came to life.
True. the Label was born from a passion for creating streetwear that feels as good as it looks — pieces that combine effortless style, comfort, and a touch of bold individuality. I’ve always believed clothing should tell a story, and for me, that story is about staying authentic and embracing your vibe.
Every piece in this collection is carefully curated and designed to reflect that passion for quality and creativity, while keeping the focus on versatile, everyday streetwear that makes a statement.
Thanks for supporting my journey and being part of the True. the Label movement.
Behind the name
This is a really ridiculous story.. but it is THE story. So here goes. I have honestly said this word probably over a BILLION times.. and honestly I have noticed a lot of my friends here in Australia say it too! It is part of Australian culture, so I thought why couldn't this be the name of my brand? I told you, it is a ridiculous story.. but it's true. See what I did there? Thank you for reading thus far and I hope you can support a small Aussie Business that will go the extra mile to meet your needs in the clothing space!